Global sportswear giant Nike has wound up its ‘You Can’t Stop Us’ advertising campaign with a new spot titled ‘You Can’t be Stopped’.
Nike ad gives viewers a peek into Naomi Osaka’s life
The advertisement takes viewers into the everyday lives of sporting superstars such as three-time Grand Slam champion Naomi Osaka, Manchester United and England soccer star Marcus Rashford, America’s star competition swimmer Simone Manuel and NBA superstar Kevin Durant.
The advertisement narrates how these stars have reached some of their career goals after finding the answer to ‘why’.
It also shows how they continued to motivate themselves and stay involved in other interests as the Covid-19 pandemic swept the world.
“Still figuring out what my ‘why’ is”: Naomi Osaka
Opening up on the Nike spot, the Japanese star, who won the US Open women’s singles title this year, said, “Honestly, I’m still figuring out what my ‘why’ is. Right now I go on the court with the purpose of making history.”
She also said that she takes a lot of pride in being the first Japanese Grand Slam champion.
“I am proud to be the first Japanese person to win a Grand Slam. Of court, I like the idea of inspiring the next generation,” Osaka said.
The Japanese is considered a youth icon not only for her tennis exploits but also giving voice to issues that matter.
Naomi Osaka inked deal with Nike after 2018 US Open crown
She sported a range of self-designed face masks at the US Open this year and each of them were inscribed with messages of support for the ‘Black Lives Matter’ movement.
She is also a darling of leading brands as a chunk of her earnings this tennis season, which prompted Forbes to name her as the top-earning female athlete in a calendar year, came through endorsements.
Osaka inked an endorsement deal with Nike after winning her maiden Grand Slam crown at the US Open in 2018.
Read More: “Navigate situations better”: Naomi Osaka Unfastens Her Shy Label
Taking to social media, the Japanese wrote she was proud to become a member of the Nike family and was ‘excited’ about the opportunities that the brand had to offer.