“We Have a Duty of Care to Our Players” – ATP Initiates Productive Plan Amid Coronavirus Pandemic




With the tennis tour being put on a halt until an indefinite period, the traveling and competitive gameplay are missing from professionals’ lives. Most of the tennis players are training on the courts near their localities. Also, they are getting time to spend on their hobbies. To make their prolonged-break from the circuit even more productive, ATP has partnered with Coursera. And now players on the men’s track have access to over 4,000 courses.

Amid the coronavirus pandemic, the platform would aid them to develop new skills. Their partnership will continue after the suspension period. The players are free to choose courses from business, technology, data science, personal development, and mental well-being. Also, it would help them in their non-playing careers.

Madrid Open
ATP Chairman Andrea Gaudenzi

ATP chairman on the initiative

Presently, ATP’s prime focus is to support the mental and physical wellness of players. “Our partnership with Coursera gives players the chance to develop valuable new skills and knowledge that will be of benefit to them for the rest of their lives,” said ATP Chairman Andrea Gaudenzi.

“We have a duty of care to our players and this is an excellent opportunity for them to think long-term beyond their playing careers. The online format and versatility offered by the Coursera platform is a perfect fit. Not only while at home but also on the road once the Tour resumes.”

Also, the CMO of Coursera Kim Caldbeck spoke to ATP. He’s honored to partner with men’s track of tennis. “Coursera, along with its community of partners, is proud to serve hard-working athletes,” said Caldbeck. Players can start their courses on May 7, 2020.

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Furthermore, to financially support the lower-ranked players during the suspension period, the tennis bodies have raised US $6 million in total. The amount will be split amongst the professionals ranked outside the top-100 rankings, and that would support their livelihood.

Read More – Tennis Bodies Confirm Support For Players Affected By The Coronavirus Pandemic