Racing Point is rebranding as the Aston Martin F1 team for 2021. The rebranding is a part of a new investment deal – announced earlier this year – between Lawrence Stroll and Aston Martin.
The Racing Point team has been sporting the pink color of their title sponsor BWT since 2017. Their rebranding could also lead to some significant changes to the car’s livery. The ‘James Bond car’ would probably not go for the pink color.
Aston Martin could also have a new title sponsor starting next season. According to a report, “Aston Martin is now in advanced negotiations with a possible new title sponsor, namely the US IT service provider Cognizant.”
BTW wanted to sport their pink color on the silver arrows. However, the company did not go ahead with the partnership and BTW eventually ended up with Force India.
Aston Martin themselves would not fancy the brand displaying the pink color as it just does not fit the luxury brand associated with the famed James Bond carmaker. If the deal with Cognizant comes through, Aston Martin could be seen sporting blue splashes on their livery.
Aston Martin to receive an economic interest in Racing Point
As part of the agreement, there is a 10-year initial term. It also ensures that Aston Martin receives an economic interest in the partnership. The agreement also includes Aston Martin’s sponsorship for a period of four years, starting from 2021.
The contract between Aston Martin and Red Bull also ends. “We thank Aston Martin for their support over the past four years in which time we have achieved 12 wins, 50 podiums, and six pole positions together,” read a statement from Red Bull.
Aston Martin’s CEO, Andy Palmer pointed out that Red Bull released them from Formula 1 exclusivity. He further added that they will continue to support Red Bull with another deal.
Hopefully, this new deal with Aston Martin brings in a new perspective for the team. Former champion Sebastian Vettel will join Lance Stroll next season.
Surely, the Aston Martin F1 team would look to carry the 2020 momentum into 2021 and fight for more podium finishes.
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