2021 will be a year of fresh beginnings. While Fernando Alonso is making his return, Sebastian Vettel will take to the wheel of Aston Martin next season. However, they will not be the only re-branded team next season as Renault will line up on the grid as Alpine Racing.
Part of the rebrand will also bring a change in livery design and color. And they have teased what it may look like next season on their Instagram platform.
As fans can see, the French manufacturers will shun their traditional yellow and black. Instead, the car will be draped in red, blue, and white. Hence, it will bear a striking resemblance to the French national flag.
‘Alpine’ is basically the sports car brand of the Renault company. F1 is a marketing platform in itself for the teams. Red Bull and its apparel brand ‘AlphaTauri’ are the prime example of that.
Alpine has a previous history in F1
Although they will officially start a race next season under this moniker, their involvement in F1 is not entirely new. Way back in the 1960s, Renault competed in F2 and Le Mans under the Alpine name.
And during that time, they were planning to venture into Formula 1 as well. They made their debut at the Zandvoort track in the Netherlands as a test team.
However, the project was scrapped when their engines could not produce sufficient horsepower to match other competitors.
While that wasn’t to be, this time they are not coming as an experimental team. Rather an established force that wishes to compete at the very top.
Fernando Alonso will be back racing in F1 for Alpine
Although the car will be officially unveiled in February, before pre-season testing, they have already announced their driver lineup.
The 2-time World Champion Fernando Alonso will be making his much-awaited return behind the wheel. And with him in the cockpit, Alpine will look to return to their glory days.
A new dawn beckons for the Enstone-based outfit. Will it end in total failure or in magnanimous success? Only time will tell.