Lewis Hamilton and Charles Leclerc are the “Most Marketable Athletes” in F1

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Earlier, Sebastian Vettel had highlighted the various ways in which social media has held the sport together through the lockdown. To add on, Kimi Raikkonen had also expressed a remark on social media in Hamilton’s troll post.

This gradual trend shows that social media has gained a place among the racers. Presently, Lewis Hamilton and Charles Leclerc featured in SportsPro’s list of the 50 most marketable athletes.

The Briton and the Monegasque were the only racers from the grid to make it through. Though Lewis Hamilton’s name doesn’t come as a shock, Leclerc’s name raises a few eyebrows.

Lewis Hamilton has for long been engaged in the show-biz world. His collaboration with Tommy Hilfiger in launching his own brand inspired Charles. In an interview at Tuscany, Leclerc expressed his wish for a career in designing, not too dissimilar to that of Hamilton’s

READ MORE- “I Am Only Human”- Lewis Hamilton Speaks Out on His Sochi Controversy With a Heartfelt Message

Lewis Hamilton makes the list with 20 million followers

The list by SportsPro considers a specific series of parameters to determine the list. It focuses on “vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.

Formula One F1 – Russian Grand Prix – Sochi Autodrom, Sochi, Russia – September 27, 2020. Ferrari’s Charles Leclerc ahead of the race. Pool via REUTERS/Pavel Golovkin

They base these four genres on the content of the user. The appeal it receives from the masses, and the number of people the content affects.

In technical terms, it translates to accurate monitoring of “social campaign effectiveness” with a framework incorporating “a range of performance and sponsorship-related KPIs, such as social following, content engagement, fanbase growth over time, media value, and the performance of branded versus organic content.”

Although the procedure may sound tedious, the program is effective and extremely accurate. Based on such analysis, Lewis Hamilton made the cut with 20 million Instagram followers.

Charles Leclerc shocked the grid with only 3.7m followers. There are many drivers on the grid with more followers on the grid. However, can they influence the world as much as the young Monegasque? Probably not.

READ MORE- Charles Leclerc Posts a Hilarious Photo of His Pre-Race Warmup With Sebastian Vettel

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